Toggle

20 North Main St (also enter on 224 Benefit Street) Providence, RI 02903

Open today
10:00am–5:00pm

Art & Design

Hugo Laubi
Swiss, 1888-1959
Café Odeon, 1920
Color lithograph on paper
Plate: 122.2 x 87.6 cm (48 1/8 x 34 1/2 inches)
Gift of Mr. and Mrs. Rowland Hazard 26.134

Hugo Laubi

Café Odeon

Hugo Laubi
Swiss, 1888-1959
Café Odeon, 1920
Color lithograph on paper
Plate: 122.2 x 87.6 cm (48 1/8 x 34 1/2 inches)
Gift of Mr. and Mrs. Rowland Hazard 26.134

Based in Zurich, Hugo Laubi was a pioneer in developing the Swiss poster at a time when painters, not graphic designers, still drove the practice. This advertisement for the Café Odeon, a coffeehouse in Zurich, combines a more traditional use of caricature with a striking avant-garde design and starkly limited color. The table and newspaper are abstractly described as flat overlapping planes in white, black, and red, which dominate the composition. The café’s name in bold, sans-serif black type becomes a design element. The coffee cup contributes to a rhythm of circular forms that leads the viewer’s eye around the poster.


Other Prints