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Hallmark Cards, Inc

"Flower Fantasy" Paper Dress in Unopened Packaging

Maker

Hallmark Cards, Inc

Title

"Flower Fantasy" Paper Dress in Unopened Packaging

Year

1967

Medium

  • cellulose,
  • nylon,
  • and plastic

Materials/Techniques

Techniques

  • cellulose,
  • Nylon,
  • and plastic

Materials

plastic, nylon, cellulose

Dimensions

36.2 x 24.1 cm (14 1/4 x 9 1/2 inches) packaging

Signature / Inscription / Marks

Dress Label: Hallmark Party Fashions in Paper / "Flower Fantasy" / Size Medium 12-14 / This fabric is fire-resistant, however - fabric will be dangerously flammable if dry-cleaned or washed. / 350PD35-3.

Packaging text: "Hallmark Flower Fantasy / The revolutionary paper fashion / Paper party dress / Sleeveless - A-line shift / Shorten with scissors to desired length / Press with cool iron / Size Medium 12-14 / Disposable fashions for: Entertaining - Lounging - Traveling - Shopping / 93% cellulose, 7% Nylon Fire-Resistant / Hallmark Cards, Inc. Kansas City Mo. Mde in U.S.A. 350 PD 35-3"

Credit / Object Number

Credit

Gift of Diane Sanborn

Object Number

2006.134.2

Type

  • Costume

Exhibition History

Take Care
Aug 20, 2022 – Mar 22, 2023

Label copy

Disposable garments had a white-hot but short-lived run in the mid- to late 1960s, when more than a million pieces of paper clothing were sold. Rapid technological advances had fostered an atmosphere of science fiction and futurism, and single-use throw-away clothes fit right in during this era of modern conveniences. This dress was part of a party kit of disposable items created by Hallmark. The set included invitations, plates, cups, napkins, placemats, and wrapping paper—made complete with a matching party dress!

–Julie D’Amico, marketing and public relations manager

Related Objects

Hallmark Cards, Inc

"Flower Fantasy" Paper Dress

More objects +

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In copyright This object is in copyright

Tombstone

Hallmark Cards, Inc
"Flower Fantasy" Paper Dress in Unopened Packaging, 1967
Cellulose, nylon, and plastic
36.2 x 24.1 cm (14 1/4 x 9 1/2 inches) packaging
Gift of Diane Sanborn 2006.134.2

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